ObservaMé

Karen D. Fultz-Robinson, Esquire is the designer and founder of ObservaMé®, LLC which manufactures and sells athletic apparel from its facility located in Tampa, Florida (the company is registered as a Women Business Enterprise (WBE) by the Women Business Enterprise National Council and with the United States Department of Commerce Office of Textiles and Apparel (OTEXA) Made in USA). As a marathon runner, Fultz-Robinson knows that outdoor activities happens under many weather conditions and access to fitness trackers should not be a distraction. The ObservaMé® design concept was born during one of Fultz-Robinson’s 15-mile runs and after constant aggravation from tugging at the sleeve of the shirt to gauge distance, heart rate, pace and time for the training. Fultz-Robinson developed sketches and assembled a legal team to help her put together the mock-ups and final patterns. 

ObservaMé® designed and submitted for patent registration, a dry-fit active apparel line with a wrist opening for performance devices and watches. After a year of research and development, in 2016, Karen D. Fultz-Robinson, who was born and raised on the west side of Detroit, Michigan, launched ObservaMé®, a one-of-a-kind line of athletic and athleisure professional apparel. Although located in Tampa, Florida, the company serves consumers nationally and internationally through an e-commerce distribution system. Fultz-Robinson, an attorney and former Thomas M. Cooley law school assistant dean now fashion designer, earned her bachelor’s degree in International Relations at Michigan State University and juris doctor from Thomas M. Cooley Law School. Today, through Fultz-Robinson’s innovation and leader-ship, the product line has grown to include the signature shirts along with vests and performance pants and a variety of accessories.

We participate in WBENC as a certified minority and women owned business.

We manufacture our designs in-house. We have and can customize our clothing to adapt to our customer's needs and personal preferences. For example, one of our teen customers loss a leg in her battle against cancer. We developed a pair of compression leggings to accommodate her prosthetic sport blade to allow for her to participate in any activity without fabric annoyance or fitting limitations.

We support eco-friendly packing materials for our shipping logistics. We repurpose our fabric waste to lessen our environmental footprint and use recycled fabrics in some of our designs.

Future plans include continuing to develop programming to help reduce the amount of waste naturally generated by our industry such as fabric and lessen the amount of plastics and cardboard used for shipping logistics.

We plan to continue to expand our collection offerings and consistently include designs that are gender neutral or lend itself to cross-use.

We carry sizes up to 4X for our products.

10% off discount available for BGC Premium Members

Learn how to become a BGC Premium Member 💜

Shop ObservaMé